Museum

AL SCHOENFIELD MEDIA AWARD

Al Schoenfield was editor and publisher of Swimming World and Swimming Technique magazines (1960-1977) and served on various international committees for swimming including the FINA Technical Swimming Committee (1980-1984).

Al's life was a commitment to swimming.  He participated in its administrative structure and spread its stories through his magazines and promotions. Al died on April 19, 2005, but his legacy will forever endure to all who have benefited from his lifetime of service to swimming.

 

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Pedro Adrega
2011

Pedro Adrega (POR)

 


With a Journalism degree from the New University of Lisbon, Pedro Adrega began his career in the media, working for the sports daily newspaper Record (over 100,000 daily readers). There, he was in charge of covering a wide range of sports, namely Swimming, Cycling, Basketball, Volleyball, motorized sports, Judo, Tennis or Golf. He was also responsible for covering Olympic matters and the Portuguese governmental policy related to Sports.

At the end of 1999, he moved to Switzerland and began working at the FINA Communications Department. Initially as editor of the periodical newsletters of the International Federations (FINA News, FINA Masters News, FINA Open Water News, FINA Sports Medicine News), then as founder and editor-in-chief of the monthly “FINA Aquatics World” magazine from 2003 to 2009. In 2010, the publication was improved. It is presently issued six times a year, and contains 120 color pages per edition. Pedro Adrega continues as its editor-in-chief along with Tamas Gyarfas, FINA Bureau member.

Beginning in 2008, Pedro became Head of the FINA Communications Department.

In his capacity within FINA, Pedro Adrega has covered the 2000, 2004, and 2008 Olympic Games, the 2001, 2003, 2005, 2007 and 2009 FINA World Championships; and the 2000, 2002, 2004, 2006, 2008 and 2010 World Swimming Championships (25m).

Besides these major events, Pedro has attended many other competitions in the five aquatic disciplines, as well as several World Congresses organized by FINA and many FINA Bureau meetings.

As a Journalist, his primary passion, he has written hundreds of stories about the FINA stars and the five FINA disciplines – Swimming, Diving, Water Polo, Synchronized Swimming and Open Water Swimming. He was also the Production Editor of the book “Aquatics 1908-2008, 100 Years of Excellence in Sport”, published in 2008 to mark FINA’s Centenary.

Responsible for the FINA Communications Department, Pedro is also actively helping the Organizing Committee of the FINA main events in the preparation of the Media Plan and Operations. When on site, and besides reporting the event for the FINA website/publications, he is one of the key people in assisting organizers in running the Media Press Centre, Media Stands, or Press Conference Room.

Married and father of a 17-month-old (in May 2011) boy, Pedro is fluent in five languages: English, French, Spanish, Portuguese and Greek.


Previous Award Recipients...


2010 Tamás Gyárfás
2009 Heinz Kluetmeier
2008 Phil Whitten

2007 Craig Lorg
2006 Bud Greenspan
2005 Nick Thierry
2004 Camillo Cametti
2003 Francois Oppenheim
2002 Diana Nyad

2001 Donna deVarona
2000 Sharon Robb
1999 Jean Pierre Lacour
1999 Eric Lahmy
1998 Frank Litsky
1997 Jim Mckay
1996 Arlie Schardi


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